Local SEO That Dominates
Maps, Google, and AI
PeppermintSEO™ helps home service businesses become the obvious choice across Google Maps, page-one organic, and AI recommendations like “Who should I call right now?”
- ✔ Show up in the Map Pack for “near me” and “24/7” searches
- ✔ Get named in AI “who should I call?” answers
- ✔ Beat real local competitors (not directories) using data
How We Rank You in 2025 (and Why AI Starts Recommending You)
Local SEO isn’t “blogging once a month.” It’s controlled authority. We build it in four steps.
Why this matters for AI search
When a homeowner types into AI, “I need an emergency plumber near me, who should I call?”, those answers are heavily influenced by who already ranks on page one in Google for those “emergency” + “city” terms.
So once you sit on page one (even mid-page), AI assistants start mentioning you by name. That’s how you start getting referrals from AI without paying for AI.
Want the deeper breakdown? Read the PeppermintSEO™ Playbook →
Plans for Home Service Businesses
Pick the level that matches where you are. We’ll tell you exactly what’s realistic — no fake “#1 in 30 days” promises.
- ✔ Google Business Profile buildout / cleanup
- ✔ Review velocity playbook (steady 5★ growth)
- ✔ 5 high-intent pages (homepage refresh counts as 1)
- ✔ 3 location / suburb pages
- ✔ Core citation / directory cleanup
- ✔ Basic lead + call tracking dashboard
- ✔ Everything in Local Essentials
- ✔ Competitor backlink gap audit (we show you exactly who’s beating you and why)
- ✔ First wave of strategic link building (homepage + emergency + key suburb page)
- ✔ 10–15 new pages: emergency/24-7, high-ticket specialty service, more suburbs/counties
- ✔ Internal linking architecture so authority flows back to your homepage
- ✔ AI visibility foundation (start being named in “who should I call?” answers)
- ✔ Everything in Authority Build
- ✔ Full backlink campaign to close the entire gap with the #1 player (often ~20 high-quality links)
- ✔ Anchor text engineering (brand vs keyword mix for fast power without risk)
- ✔ 20+ fully optimized city / suburb / county / specialty pages
- ✔ Conversion tuning on every money page (instant phone tap, emergency copy, trust badges)
- ✔ (Optional) Low-budget Google Ads setup to feed Google engagement data fast
If One Emergency Job Can Pay for the Whole Month, You're Our People
We build local authority for urgent, high-ticket service calls.
Choose Your Audit
We’ll show you exactly where you stand in your market — from Google Maps to AI recommendations. Pick the level that matches how fast you want to move.
- ✔ Google Business Profile check (are you set up to rank in the Map Pack?)
- ✔ Review “velocity” read: how fast you’re adding 5★ reviews vs local competitors
- ✔ Basic city-level visibility: do you appear for “{service} + {city}” style searches?
- ✔ One priority recommendation to get more calls right now
- ✔ Competitor backlink gap: how many real, high-authority links the top closer in your city has, vs you
- ✔ Anchor text analysis (brand vs keyword): exactly what we’d build and where we’d point it
- ✔ Content footprint audit: which emergency / suburb / high-ticket pages you’re missing that are already generating calls in your market
- ✔ AI inclusion readiness: how close you are to being named when someone asks “Who should I call right now?” in AI search
- ✔ Action plan: “Here’s exactly what we’d do in the first 30-60 days to move you”
or if you’re in a knife fight and need to take the metro.
Claim Your City Before a Competitor Does
We’ll audit your market, compare you to the real players, and show you exactly what it will take to outrank them in Google Maps, organic, and AI recommendations. No fluff. Just the math.