The PeppermintSEO™ Local Ranking Playbook
This is exactly how we rank electricians, roofers, plumbers, HVAC, restoration, and other home service brands across Google Maps, page-one organic, and AI recommendation engines.
- ✔ Win the Map Pack with review velocity + GBP optimization
- ✔ Rank page one for “emergency” and “near me” money terms
- ✔ Get mentioned by AI when people ask “Who should I call?”
The Three Pillars of Local Dominance
Google is no longer just “10 blue links.” You get calls when you show up in: the Map Pack, organic results, and AI answers. We engineer all three together.
Google Maps / GBP
You win the Map Pack with: review volume, review rating, review velocity, full Google Business Profile buildout, and fast phone response.
This local algorithm is its own animal. We handle it.
Page-One Organic
We rank you for high-intent searches: “emergency electrician Tampa,” “water damage cleanup near me,” “industrial HVAC service Orlando,” plus every suburb and county you actually serve.
This is where link building and content depth pay off.
AI Recommendations
When a homeowner asks AI, “Who should I call right now?” AI leans heavily on who’s already visible on page one of Google.
Once you’re ranking, you start getting named in AI results automatically. No “AI ads” required.
Our 5-Step Local Ranking Framework
This is the machine we run for you. It’s not theory — it’s deployment.
How Many Links Do You Really Need?
We don’t say “you need links.” We tell you how many, where they should point, and what the anchor text should be — based on the players already ranking in your city.
We bucket competitor backlinks by authority (DR) and by relevance: Is the site about our service or our area? Is the specific page talking about our service? Highly relevant + trustworthy domains score higher “link points.”
By comparing your link points to theirs, we get a number: “You’re 18 links behind,” not “you need SEO for six months.”
Typical home service markets: closing that gap is often a low five-figure one-time push, not some endless mystery retainer.
That clarity is what you’re actually buying from PeppermintSEO™.
Your 100+ Page Footprint
The companies winning your market don’t just have a homepage. They’ve got service pages, emergency pages, suburb pages, county pages, and commercial/industrial pages. We build that — fast.
Internal Linking & Authority Flow
All those suburb / emergency / specialty pages are not islands. We interlink them in a clean structure so they tell Google: “This company is the provider for this service across this metro.”
That internal network pushes authority back to your homepage and top money pages.
Translation: Google trusts you faster, and AI learns your name sooner.
You become “the contractor in this market.”
Which Tier Fits You?
We’ll tell you what’s realistic before you spend a dollar. Pick the level that matches your goals.
- ✔Google Business Profile buildout
- ✔Review velocity plan
- ✔5 high-intent service pages (homepage refresh counts as 1)
- ✔3 suburb / city pages
- ✔Basic call/lead tracking dashboard
- ✔Everything in Local Essentials
- ✔Backlink gap audit vs real competitors
- ✔First wave of strategic link building (homepage + emergency page + key suburb page)
- ✔10–15 more pages (24/7, high-ticket specialty, more suburbs/counties)
- ✔Internal linking so all authority flows back to you as “the brand”
- ✔Everything in Authority Build
- ✔Full backlink campaign to close the entire gap (often ~20 quality links)
- ✔Anchor text engineering (brand vs keyword mix that hits hard but looks clean)
- ✔20+ suburb / county / specialty pages with emergency language and conversion blocks
- ✔(Optional) Low-budget Google Ads setup to feed “real customer” engagement data fast
Who This Playbook Is Built For
If one emergency job can pay for your whole month, you’re our ideal client.
Choose Your Audit
We’ll show you exactly where you stand in your market — from Google Maps to AI recommendations. Pick the level that matches how fast you want to move.
- ✔ Google Business Profile check (are you set up to rank in the Map Pack?)
- ✔ Review “velocity” read: how fast you’re adding 5★ reviews vs local competitors
- ✔ Basic city-level visibility: do you appear for “{service} + {city}” style searches?
- ✔ One priority recommendation to get more calls right now
- ✔ Competitor backlink gap: how many real, high-authority links the top closer in your city has, vs you
- ✔ Anchor text analysis (brand vs keyword): exactly what we’d build and where we’d point it
- ✔ Content footprint audit: which emergency / suburb / high-ticket pages you’re missing that are already generating calls in your market
- ✔ AI inclusion readiness: how close you are to being named when someone asks “Who should I call right now?” in AI search
- ✔ Action plan: “Here’s exactly what we’d do in the first 30-60 days to move you”
or if you’re in a knife fight and need to take the metro.
Get Your Free Local Visibility Audit
We’ll show you:
- How many high-quality backlinks your top competitor actually has
- How many you have — and the exact gap to close
- Which emergency / suburb pages you’re missing that are already driving calls in your market
- How close you are to getting named in AI recommendations
No fluff. Just the math to outrank them.