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Meet PeppermintSEO™

Local SEO Built by a Human Strategist

PeppermintSEO™ helps home service businesses turn local visibility into real calls. We focus on practical local SEO systems: Google Maps, service pages, city pages, citations, reviews, tracking, and conversion-first website improvements.

Michael Daigle

Michael Daigle

Founder & Local SEO Strategist

I built PeppermintSEO™ for business owners who are tired of vague SEO retainers, bloated reports, and “traffic” that never turns into phone calls. The goal is simple: build focused local lead engines that help the right customers find you when they are ready to call.

What We Do

We Build Local Lead Engines, Not Generic SEO Campaigns

Our work is focused on helping service businesses get more high-intent calls from Google Maps, organic search, and local landing pages.

Google Business Profile Optimization
Categories, services, service areas, photos, posts, Q&A, and local trust signals that help your business compete in the Map Pack.
Service + City Page Strategy
High-intent pages built around the services, cities, suburbs, highways, and emergency searches that actually generate calls.
Citations, Reviews & Local Trust
We clean up your local presence, strengthen consistency, and help build the review velocity needed to compete locally.
Conversion-Focused Website Improvements
Clear calls-to-action, trust blocks, fast-call buttons, emergency copy, and page layouts designed to turn visitors into leads.
Lead Tracking
Calls, forms, and visibility are tracked so you can see what is working instead of guessing whether SEO is helping.
Focused Niche Offers
We start with narrow, practical offers like Towing Lead Engine so each campaign has a clear scope, price, and rollout plan.
Our Approach

Simple, Direct, and Built Around Calls

Most local SEO gets overcomplicated. We simplify the work into the things that matter most: your map visibility, your money pages, your service-area footprint, your reviews, and your ability to convert visitors into calls.

That means fewer vanity metrics and more focus on practical improvements a business owner can understand.

What we look for first:
  • ✔ Are you showing up in Maps for your best service areas?
  • ✔ Are your reviews strong enough to compete?
  • ✔ Do your service pages clearly match “call now” intent?
  • ✔ Are citations and business details consistent?
  • ✔ Can we track calls and leads clearly?
Featured Offer

Starting with Towing Lead Engine

We are starting with towing because the intent is urgent, local, and call-driven. One zone. One provider. One system built to generate more towing and roadside calls.

Now Available
Towing Lead Engine
Local SEO, Google Maps, TowingNearMe.com placement, tracking, citations, and towing-focused pages.
  • ✔One towing partner per service zone
  • ✔Featured TowingNearMe.com listing
  • ✔Google Business Profile optimization
  • ✔Citations, reviews, and tracking
  • ✔Service + city page improvements
  • ✔Plans start at $597/month
View Towing Lead Engine
How We Work

What You Can Expect

Clear Scope
You should know what is included, what is not included, and what we are trying to improve.
Plain-English Reporting
No bloated reports. We focus on calls, leads, visibility, actions completed, and next steps.
Practical Recommendations
We prioritize what is most likely to create movement: Maps, money pages, reviews, citations, tracking, and service-area coverage.

Want to Build Your Local Lead Engine?

Start with Towing Lead Engine or request a focused local SEO system for your niche.

View Towing Lead Engine Get in Touch